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Description
Product long description
Your approach to writing these two descriptions (Long description here and Short description below) will naturally differ. You’re best off creating the full description first. This can be as long and detailed as you’d like, but keep the following tips in mind as you’re writing it:
- Include the most important information first. Especially if your description is long, customers may not read (or skim) to the end. Therefore, the vital details they need to make a purchasing decision should be included early on.
- Provide your description with a clear structure. Instead of just writing a wall of text about the product, break up different types of information into unique sections. For example, you could start with a few sentences of description, followed by a bulleted list of features, with any other relevant details.
- Make it clear to potential customers how the product will benefit them. Think about the product from a user’s perspective. How will it make their life easier, simplify an important task, or otherwise fulfill an unmet need?
